This post is all about online course.

The Definitive Guide To Create & Sell An Online Course

Creating and selling online courses can be a lucrative and fulfilling way to share your knowledge and expertise with a wider audience. With the rise of the internet and the increasing demand for online learning, there has never been a better time to create and sell your own online course.

I have sold courses in 20+ countries in both Spanish & English and find it extremely fun and fulfilling. I want that for you too. Hope this guide helps you plan and launch your next online course!

Before you get started, it’s important to have a clear idea of what your course will cover and who your target audience is. You should also have a solid understanding of your own expertise and how it can help others.

Your target audience, or ideal student, is the group of people who are most likely to benefit from and be interested in your course. Identifying your target audience will help you create content that is tailored to their needs and goals, and it will also help you market your course effectively.

Here are a few steps you can take to identify your ideal target audience for your online course:

  1. Identify your area of expertise: What knowledge or skills do you have that you can share with others? Consider your experience, education, and personal interests, and think about how you can use these to create a course that will be valuable to others.
  2. Consider your audience’s needs and goals: What are the needs and goals of the people who would be most interested in your course? Consider their age, occupation, level of experience, and any other factors that might be relevant.
  3. Research your audience: Look for information about your potential audience through online research, surveys, and conversations with potential students. This will help you better understand their needs and how you can meet them with your course.
  4. Define your target audience: Based on your research and understanding of your audience’s needs and goals, define your target audience as specifically as possible. This might include factors such as age, occupation, location, and level of experience.

By identifying your target audience before you create your online course, you can create content that is tailored to their needs and more likely to sell. As you are planning who your ideal audience is, think about what your online course students need vs your coaching clients:

Keep your target audience in mind as you plan and create your course, and use this knowledge to guide your marketing efforts as well.

Once you have a clear idea of your course and its content, you can begin to plan and structure your course in a way that will be most effective for your students.

One of the first steps in creating an online course is to determine the format that will best suit your material. Some options include video lectures, audio recordings, written lectures, and interactive exercises. Consider what will work best for your content and your audience, and try to mix up the format to keep things interesting for your students.

Next, you’ll want to consider the technology and tools you’ll need to create and deliver your course. There are many options for hosting and delivering your course, such as Teachable, Udemy, or even your own website.

Consider the features and pricing of each platform, and choose one that meets your needs and budget. You’ll also want to consider the equipment you’ll need to create your course, such as a microphone, camera, and editing software.

Once you have the technical aspects of your course sorted out, it’s time to start creating your content. Break your course into manageable chunks and start creating your lectures, exercises, and any other materials you’ll need.

As you create your content, keep your target audience in mind and strive to make your course as engaging and interactive as possible.

Creating the content for your online course is a crucial step in the process of launching and selling your course. The content you create will be the foundation of your course and will be what your students will be paying for. Therefore, it’s important to take the time to plan and create high-quality content that will effectively teach your students what they need to know.

Here are a few tips for creating the content for your online course:

  1. Start with a clear outline: Before you begin creating your content, it’s important to have a clear outline of what you want to cover. This will help you stay focused and ensure that your content is structured in a logical and effective way.
  2. Keep your audience in mind: As you create your content, keep your target audience in mind. Consider their needs, goals, and learning style, and create content that will be most effective for them.
  3. Use a variety of media: Don’t just rely on written lectures to convey your material. Consider using video lectures, audio recordings, interactive exercises, and other media to mix things up and keep your students engaged.
  4. Make it interactive: Engage your students by making your content interactive. You can do this through exercises, quizzes, discussions, and other interactive elements.
  5. Edit and proofread your content: Don’t rush through the content creation process. Take the time to carefully edit and proofread your content to ensure that it is of the highest quality.

By following these tips, you can create high-quality content that will effectively teach your students and help you sell your online course.

When your course is complete, it’s time to start marketing and selling it. There are many strategies you can use to promote your course, such as social media marketing, email marketing, and content marketing.

Consider what will work best for your audience and your budget, and be sure to track your results so you can continually improve your marketing efforts. Learn how to sell on webinars here.

Creating and selling an online course can be a rewarding and lucrative way to share your knowledge and expertise with a wider audience.

Webinars can be a powerful tool for selling and marketing your online course. A webinar is essentially a virtual seminar or workshop that is delivered online, often in the form of a live video or audio stream. Webinars are a great way to showcase your expertise, connect with potential students, and promote your course.

There are a few key strategies you can use to effectively sell and market your course using webinars.

First, consider using webinars as a way to offer a sneak peek of your course content. You can offer a free webinar that gives your audience a taste of what they can expect to learn in your course. This can be a great way to build interest and generate leads for your course.

Another effective strategy is to use webinars as a way to provide additional value to your students. You can offer webinars as a bonus to students who have already purchased your course, or you can use webinars to supplement your course content and provide additional support and guidance to your students.

You can also use webinars as a way to build your email list and generate leads for your course. Offer a free webinar in exchange for an email address, and then use that email list to promote your course and other products or services you may offer.

To effectively sell and market your course using webinars, it’s important to focus on providing value and building relationships with your audience. Offer valuable content and insights, and make an effort to connect with your audience and build trust. You can also use webinars as an opportunity to showcase your personality and build your personal brand.

Finally, be sure to promote your webinars effectively. Use social media, email marketing, and other channels to let your audience know about your webinars and encourage them to sign up.

Webinars can be a powerful tool for selling and marketing your online course. By offering valuable content, building relationships with your audience, and promoting your webinars effectively, you can generate leads and drive sales for your course.

By planning and structuring your course effectively, using the right technology and tools, and marketing your course effectively, you can turn your passion into a successful online business.

Don’t let my nice branded images make you think that I have forgotten about my early days when I wanted to throw my laptop out the window because it seemed like the more I worked on my business, the more backwards my results went.

At the brink of burn out, I knew years ago that something had to change and it wasn’t going to be my goals.

Thank goodness I didn’t give up on my goals!

Otherwise, I would have missed out on inspiring clients in 20+ countries, traveling the world, making sales in my sleep, speaking on stages around the world, unlimited time with my hubby, the freedom to volunteer weekly, and more!

You can have it all and you don’t have to burn out in the process.

If you’re like me and you love what you do but you don’t want to spend all day posting on social media or selling to everyone you meet, then working with me is for you.

I get that you love what you do and are obsessed with helping people but maybe a lack of clarity on how to best market your online business has you feeling stuck and confused.

Then you add the loneliness that already comes from being a solopreneur and you have a first class ticket straight to burned-out-ville.

Suddenly, you take a nap or see an inspiring quote and remember….

You’ve come too far to quit now.

People need what you have to offer.

More importantly, you deserve to have it all.

Just like in cooking or baking, having the right recipe for the specific item you want to cook makes all the difference.

You wouldn’t expect cupcakes from a soup recipe.

Similarly, you wouldn’t expect a successful online business with random strategies that were duct taped together right?

That is why I have set aside time to coach someone just like you to turn their idea into an online business.

It’s time to learn how to make 6-7 figures the fun way so that your days can be filled with work that makes your heart sing and you can go to bed with a smile on your face from living your purpose.

I’m not telling you this because I read it in a book.

Making a decision to put my ego aside and learn what works forevermore changed my life.

It can change yours today too.

Start here today.


You can have it all!

Your favorite lady boss,

~Ilean Harris

This post was all about online course.