This post is all about how to get coaching clients on webinars online.

Are you a coach or consultant looking to reach more clients, grow your email list, and sell your courses or high-ticket offers—all without feeling chained to endless networking or cold outreach? If so, you’re not alone. Many coaches struggle to scale their business, wondering how to connect with clients who value their expertise. Traditional marketing methods can feel frustratingly slow, and if you’ve felt the struggle to find clients online, you know what I mean!

In this post, I’ll share how I grew my client base to over 20 countries and built a list of over 100,000 subscribers using one powerful tool: webinars. From selling digital courses to high-ticket coaching, webinars have been my go-to strategy. By the end of this post, you’ll know how to use webinars to grow your list, convert leads into paying clients, and even automate parts of the process so you can focus on what matters most.

Here’s what we’ll cover:

What Webinars Are and Why They Work for Coaches and Consultants
How to Use Webinars to Build Your Email List Fast
Promoting Webinars on Social Media Organically
The Power of Automated Webinars to Generate Sales on Autopilot
How to Generate Daily Sales and Scale With Webinar Funnels

Let’s dive in!

How to Get Coaching Clients on Webinars Online: Build Your List, Sell on Autopilot, and Grow Your Business

What Exactly Is a Webinar, and Why Is It So Effective for Coaches?

Simply put, a webinar is a live or pre-recorded online presentation, typically lasting around 45 minutes to an hour, where you can showcase your expertise, build trust, and engage with your audience. For coaches, webinars provide a stage to speak directly to prospective clients. You can teach, answer questions, and present your offers in real-time, whether it’s a digital course, a group program, or high-ticket coaching.

Webinars are powerful because they help potential clients experience your expertise firsthand. When they can see your skills and value, making the decision to work with you becomes easy.

How to Use Webinars to Build Your Email List

Building an email list is crucial if you want to nurture leads, increase engagement, and get clients long-term. Webinars are one of the most effective ways to build your list because attendees need to register, meaning they’re actively opting into your email list to join.

Here’s how it works:

Create a Strong Registration Page: Craft a landing page that explains what value attendees will receive in your webinar. Focus on benefits, the problems you’ll solve, and any unique insights they’ll gain.
Offer a Freebie to Join: Entice potential clients with a free resource related to your webinar topic, such as an e-book, checklist, or workbook.
Build Urgency: Let people know that space is limited or that they’re signing up for exclusive, insider content.

Each person who registers is a new lead that you can nurture through email marketing, so even if they don’t become a client right away, they’ll still be in your network.

Promoting Webinars on Social Media Organically

Social media is a goldmine for free, organic webinar promotion. Here are a few effective strategies:

Post Across Platforms: Share your webinar on Facebook, LinkedIn, Instagram, and Twitter, tailoring each post to the platform’s style. For example, a LinkedIn post might be more formal, while an Instagram Story could be a quick, casual invite.
Go Live on Facebook or Instagram: Tease your webinar by going live and giving a small taste of what you’ll cover. This can help increase interest and get you more sign-ups.
Share Client Testimonials: Nothing builds trust like social proof. If you’ve helped clients achieve results, share those testimonials to encourage people to sign up for your webinar.

Using Automated Webinars to Promote on Autopilot

Once you’ve delivered a webinar live and refined it, automated webinars can help you reach clients without any extra work. These are recorded sessions that can be promoted at any time, allowing you to generate leads and sales on autopilot.

Here’s how you can use automated webinars effectively:

Create a ‘Just in Time’ Option: Many webinar platforms allow you to create a sense of immediacy by offering “starting soon” times every 15 minutes or an on-demand option, encouraging people to join right away.
Set Up a Follow-Up Email Sequence: Build a series of emails that automatically goes out to attendees after they watch your webinar. These emails can share additional insights, address common questions, and encourage people to take the next step with you.
Automate Replays: Not everyone can attend your webinar at the scheduled time, so send a replay to those who missed it. The goal is to make it easy for them to watch on their own time.

Bringing It All Together: How to Generate Daily Sales with Webinars and Paid Ads

When combined with social media ads, webinars become an even more powerful sales tool. Here’s a quick breakdown of how it works:

Run a Social Media Ad for Your Webinar: Create an ad on Facebook or Instagram to drive people to your webinar registration page. Target people based on interests, behaviors, or even lookalike audiences to reach new clients.
Capture Leads and Build Your List: As people sign up, they’re added to your email list. From there, they’ll automatically receive follow-up emails designed to build trust and encourage them to make a purchase.
Promote Offers and Products on the Webinar: Use your webinar as an opportunity to offer your products or coaching services. Explain how your solution addresses their pain points, and show the value.
Automate Your Follow-Up with Email Marketing: After the webinar, your email sequence will keep engaging those leads, reminding them of the value of your offer. Over time, they’ll become familiar with your brand and more likely to purchase.

With this system, you can generate daily sales, consistently build your email list, and save time with automation—all while making a greater impact.

Ready to Get Started?

If you’re ready to reach more clients, increase your income, and do it all with a process that works on autopilot, webinars are a game-changer. It’s time to stop worrying about where your next client will come from and start leveraging the power of webinars to build your coaching business.