This post is all about branding photoshoot inspiration.
Branding Photoshoot Inspiration: From Ideas to Images, Planning A Successful Photoshoot
A branding photoshoot can be a valuable tool to showcase your business and create a professional image.
After working with coaching clients in over 20 countries, I have seen the power a brand can have on helping your add tons of value, share your message, and stand out in a crowded marketplace.
Whether you’re a small business owner, influencer, or entrepreneur, planning a successful branding photoshoot takes careful planning and attention to detail.
In this blog post, we’ll take you through the process of going from ideas to images and planning a successful branding photoshoot.
- Determine Your Goals
Before you start planning your branding photoshoot, it’s essential to determine your goals. Ask yourself what you want to accomplish with the photos, and what message you want to convey.
Are you looking to create lifestyle shots that showcase your brand’s personality, or are you looking for product-focused images that highlight specific features?
Defining your goals will help guide your creative process and ensure your images align with your overall branding strategy.
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- Choose a Location
Once you’ve established your goals, the next step is to choose a location. Consider the overall aesthetic you want to achieve and the message you want to convey.
For example, if you’re a food blogger, you may want to choose a location that reflects your love of cooking, such as a kitchen or restaurant.
On the other hand, if you’re a fitness coach, you may choose a gym or outdoor location to showcase your active lifestyle.
I like to go places (if I am not doing a home office photoshoot or a product shoot that is more flexible), early in the morning so they are emptier and the lighting is better.
You can also multi-task and have a photoshoot schedule on days you are already scheduled to be speaking, working in your element, meeting with customers, and more!
- Select Your Outfits and Props
Selecting your outfits and props is a crucial step in creating a cohesive branding photoshoot.
Your outfits should align with your brand’s personality and aesthetic, and the props you choose should complement the overall look and feel of the shoot.
Consider using branded items such as mugs, notebooks, or t-shirts to add a personal touch to your photos.
I like adding small details like flowers, authentic behind-the-scenes locations, and personal elements like my dog when I can so that the shoot remains aligned with who I am while still showcasing an enhanced and professional brand element.
- Find the Right Photographer
Finding the right photographer is essential to creating a successful branding photoshoot.
Look for a photographer who has experience in your niche and who can understand and execute your vision.
Be sure to review their portfolio and ask for references before making your final decision.
When I am working with a photographer for the first time, I share a list of photos from a private Pinterest board as examples, the location I am interested in, and ask for similar examples.
If I have the luxury of time (which is not always the case lol),I like to work with a new photographer 3 months in advance to create an ample cushion between the photoshoot and the time I get the photos back.
With a new photographer, you just never know how busy they are- no matter how optimistic they are when they speak with you.
You can look for photographers by looking on Instagram, checking out local #s, seeing who local influencers tag in their photos, and also try Flytographer and work with photographers around the world.
- Finalize the Details
Once you’ve chosen your location, outfits, props, and photographer, it’s time to finalize the details.
Make sure to communicate your goals and vision to your photographer, and ensure they understand what you want to achieve with the photoshoot.
Create a timeline for the day of the shoot, and be sure to schedule hair and makeup if needed.
Remember to have fun and be flexible, as sometimes the best shots come from unexpected moments.
In conclusion, a branding photoshoot can be an excellent way to showcase your business and create a professional image.
By following these steps, you can go from ideas to images and plan a successful branding photoshoot that aligns with your overall branding strategy.