This post is all about evergreen webinar.

How to Use Evergreen Webinars to Build Authority, Generate Leads, and Grow Your Sales

Evergreen webinars are a powerful tool for building authority, generating leads, and growing your sales. Unlike live webinars, evergreen webinars are pre-recorded and can be viewed by potential customers at any time.

This allows you to create a high-quality, on-demand experience that can drive sales for your business on autopilot.

I have used evergreen webinars to help me grow my online business to have clients in over 20 countries and over 100,000 email subscribers and you can too!

I teach you all about it and how they work in this video so that you can use this knowledge strategically to grow your online business!

In this blog post, we’ll explore how to use evergreen webinars to build authority, generate leads, and grow your sales.

What is an Evergreen Webinar?

An evergreen webinar is a pre-recorded webinar that is available for viewing at any time. Unlike live webinars, which are only available at a specific time and date, evergreen webinars can be accessed by potential customers at their convenience.

This makes them a powerful tool for generating leads and driving sales, as they allow you to provide a high-quality, on-demand experience that can guide potential customers through the sales funnel.

Benefits of Evergreen Webinars

There are several benefits to using evergreen webinars in your marketing strategy. Here are a few:

Increased Reach: Since evergreen webinars can be viewed at any time, they allow you to reach potential customers around the clock. This means that even when you’re not actively promoting your webinar, it can still be generating leads and driving sales for your business.
Improved Conversions: Evergreen webinars are a powerful tool for improving conversions. By providing a high-quality, on-demand experience, you can guide potential customers through the sales funnel and increase the likelihood that they will make a purchase from your business.
Scalability: Evergreen webinars are a scalable marketing tool that can help you reach a large audience without the need for additional resources. Once you’ve created your webinar, you can continue to promote it and generate leads and sales without any additional effort.
Authority Building: Evergreen webinars are a powerful tool for building authority and establishing yourself as an expert in your field. By providing valuable information and insights, you can position yourself as a thought leader and build trust with your audience.

How to Create an Evergreen Webinar

Creating an evergreen webinar requires careful planning and execution.

Get more launch tips here.

Here are the key steps in creating an effective evergreen webinar:

Step 1: Choose a Topic

The first step in creating an evergreen webinar is to choose a topic that will resonate with your audience. Your topic should be focused on a specific problem or pain point that your potential customers are facing, and should provide valuable insights and solutions that can help them overcome that challenge.

Step 2: Create Your Content

Once you’ve chosen your topic, it’s time to create your webinar content. This should include a mix of slides, visuals, and audio that provide a high-quality, engaging experience for your audience. Your content should be focused on providing value and solving the problem or pain point that you’ve identified.

Step 3: Record Your Webinar

After you’ve created your content, it’s time to record your webinar. This can be done using a variety of tools, including screen recording software and webinar platforms. Be sure to practice your delivery and make sure that your audio and visuals are high-quality.

Step 4: Set Up Your Follow-Up Sequence

Once your webinar is recorded, it’s time to set up your follow-up sequence. This should include a series of emails that provide additional value and encourage potential customers to take action. Your follow-up sequence should be designed to guide potential customers through the sales funnel and ultimately drive sales for your business.

Step 5: Promote Your Webinar

Finally, it’s time to promote your webinar. This can be done using a variety of channels, including email marketing, social media, and paid advertising. Be sure to target your promotion to the right audience and provide a clear

How to prepare for an evergreen webinar with a live webinar

Evergreen webinars and live webinars are both powerful tools for generating leads and driving sales.

While evergreen webinars allow you to provide a high-quality, on-demand experience for potential customers, live webinars offer the opportunity to engage with your audience in real-time and build relationships that can drive long-term sales.

Learn more about live webinars here.

Let’s explore how to prepare for an evergreen webinar with a live webinar.

Step 1: Choose Your Topic

The first step in preparing for an evergreen webinar with a live webinar is to choose your topic. Your topic should be focused on a specific problem or pain point that your potential customers are facing, and should provide valuable insights and solutions that can help them overcome that challenge. Make sure to choose a topic that will resonate with your audience and provide value to them.

Step 2: Create Your Content

Once you’ve chosen your topic, it’s time to create your webinar content. For your live webinar, you’ll need to create slides and visuals that are engaging and informative, and make sure to practice your delivery to ensure that your presentation is polished and professional.

For your evergreen webinar, you’ll need to create a pre-recorded presentation that provides a high-quality, engaging experience for your audience. This can include a mix of slides, visuals, and audio, and should be focused on providing value and solving the problem or pain point that you’ve identified.

Step 3: Promote Your Live Webinar

Promoting your live webinar is an important step in preparing for your evergreen webinar. This can be done using a variety of channels, including email marketing, social media, and paid advertising. Be sure to target your promotion to the right audience and provide a clear call-to-action that encourages potential customers to sign up for your webinar.

Step 4: Record Your Evergreen Webinar

Once you’ve delivered your live webinar, it’s time to record your evergreen webinar. This can be done using a variety of tools, including screen recording software and webinar platforms. Be sure to use the content from your live webinar as a starting point, but also take the time to refine your presentation and make sure that your audio and visuals are high-quality.

Step 5: Set Up Your Follow-Up Sequence

Once your evergreen webinar is recorded, it’s time to set up your follow-up sequence. This should include a series of emails that provide additional value and encourage potential customers to take action. Your follow-up sequence should be designed to guide potential customers through the sales funnel and ultimately drive sales for your business.

Click here to learn more about email marketing.

Step 6: Promote Your Evergreen Webinar

Finally, it’s time to promote your evergreen webinar.

You see….

By using the recording of the live webinar you hosted, now you can continue to invite people to participate in your successful online event- only this time you are not there live recording it.

You can call it an “on demand online training” so that people understand that you are sharing with them a recording of a great event.

Your webinar attendee gets great value and you are able to reach more people and leverage your focus on things that matter to you in both business and life.

This can be done using a variety of channels, including email marketing, social media, and paid advertising. Be sure to target your promotion to the right audience and provide a clear call-to-action that encourages potential customers to sign up for your webinar.

By preparing for your evergreen webinar with a live webinar, you can create an amazing training, get great practice, and generate leads.