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How to Automate Sales With An Evergreen Webinar Funnel to Scale Your Online Business While You Sleep

Are you tired of constantly hustling to grow your online business?

Do you wish there was a way to generate consistent leads and sales without having to work around the clock?

If so, an evergreen webinar funnel may be the solution you’ve been looking for.

An evergreen webinar funnel is a system that allows you to automate the process of generating leads and sales through webinars.

A strategy based on evergreen webinar funnels has helped me grow my online business in over 20 countries and to have over 100,000 email subscribers.

Unlike a traditional live webinar, an evergreen webinar can be pre-recorded and played back on autopilot, allowing you to generate leads and sales 24/7, even while you sleep.

In this post, we’ll cover the steps to create an evergreen webinar funnel that can help you scale your online business on autopilot.

Step 1: Choose your webinar topic and content

The first step in creating an evergreen webinar funnel is to choose your webinar topic and content.

Your webinar topic should be something that aligns with your business goals and speaks to the needs and interests of your target audience.

When it comes to content, aim to provide value and education to your audience.

This will help establish your authority in your niche and build trust with your audience.

Some ideas for webinar content include:

  • A tutorial on how to use your product or service
  • A deep dive into a topic related to your niche
  • A case study showcasing how your product or service has helped others
  • A Q&A session with your audience

Make sure your webinar content is engaging and informative, and that it provides your audience with actionable takeaways they can use in their own lives or businesses.

Click here to learn more about an evergreen webinar.

Step 2: Record and edit your webinar

Once you have your webinar topic and content, it’s time to record and edit your webinar.

To do this, you’ll need a few things:

  • A recording device: This can be a camera, smartphone, or computer with a built-in camera.
  • A microphone: Invest in a good quality microphone to ensure your audio is clear and easy to hear.
  • Video editing software: Use software like iMovie, Adobe Premiere, or Camtasia to edit your video and add any necessary graphics or text overlays.

When recording your webinar, aim for a length of around 45-60 minutes. This will give you enough time to provide value and education to your audience without overwhelming them with too much information.

To be clear, I mean to complete the training and deliver your promise. I once hosted a webinar where I hosted a free training and then offered people a chance to join my program. Afterwards, I was answering questions to those who were able to stay on. 

I ended up being live on the webinar for over 2 hours. Those who registered and had to go were taken care of and those who had remaining questions and were willing to stay on live, gained for extra value.

I then automated the replay of the live webinar for others to enjoy as well. Pretty amazing right?

However, when editing your video, make sure it’s polished and professional-looking.

Add any necessary graphics, text overlays, or music to enhance the viewing experience for your audience.

Step 3: Set up your evergreen webinar funnel

Now that you have your webinar recorded and edited, it’s time to set up your evergreen webinar funnel.

To do this, you’ll need a few tools:

  • A landing page builder: Use a tool like Leadpages, ClickFunnels (my fav), or WebinarJam to create a landing page where people can register for your webinar.
  • An email marketing tool: Use a tool like Mailchimp, ConvertKit (my fav), or Aweber to set up an email sequence that will automatically send reminders and follow-up emails to your webinar registrants.
  • A webinar hosting platform: Use a platform like WebinarJam, EverWebinar (my fav), or GoToWebinar to host your webinar and automate the process of playing it back on autopilot.

When setting up your evergreen webinar funnel, make sure your landing page is visually appealing and includes a clear call-to-action that encourages people to register for your webinar.

Your email sequence should also be well-written and include reminders and follow-up emails to encourage people to attend your webinar.

Learn more about webinar funnels here. 

Step 4: Drive traffic to your evergreen webinar funnel

Now that your evergreen webinar funnel is set up, it’s time to start driving traffic to it. There are several ways to do this, including:

  • Social media: Use social media platforms like Facebook, Instagram, and Twitter to promote your webinar and encourage people to register.
    • Paid advertising: Consider using paid advertising on platforms like Facebook, Google Ads, or LinkedIn to reach a larger audience and drive traffic to your webinar funnel.
    • Content marketing: Write blog posts or create videos that promote your webinar and include a call-to-action that encourages people to register. Learn more about blogging for business here now.
    • Partner with other businesses: Partner with other businesses in your niche to promote your webinar to their audience.

    Make sure to track your results and adjust your marketing strategy as necessary to optimize your traffic and conversions.

Step 5: Analyze and optimize your evergreen webinar funnel

Once your evergreen webinar funnel is up and running, it’s important to analyze and optimize it to improve your results.

There are several key metrics to track, including:

  • Webinar registrations: Track the number of people who register for your webinar to see how effective your marketing efforts are.
  • Attendee rate: Track the percentage of people who actually attend your webinar to see how engaging your content is.
  • Conversion rate: Track the percentage of people who take action (such as purchasing your product or service) after attending your webinar to see how effective your funnel is at generating sales.

Use this data to make informed decisions about how to optimize your funnel.

For example, if you notice that your attendee rate is low, you may need to improve the quality of your webinar content.

Or if your conversion rate is low, you may need to adjust your follow-up email sequence to better nurture your leads.

In conclusion, an evergreen webinar funnel can be a powerful tool for scaling your online business on autopilot.

By following these steps and creating a well-designed funnel, you can generate consistent leads and sales while freeing up your time to focus on other aspects of your business.

Remember to provide value and education to your audience, drive targeted traffic to your funnel, and analyze and optimize your results to continuously improve your funnel’s performance.

With the right strategy, an evergreen webinar funnel can help you take your business to the next level.

This post was all about an evergreen webinar funnel.