This post is all about launches.


Launches are an exciting time for entrepreneurs. Whether it’s launching a new product, service, or business, it’s a chance to share your vision with the world and start building a customer base.

However, launches can also be nerve-wracking, as there are many things to consider and plan for. In this blog post, we’ll explore some best practices and tips for successful launches as an entrepreneur.

First and foremost, it’s important to have a clear and compelling value proposition. This is essentially the reason why someone should choose your product or service over others on the market.

Your value proposition should be communicated in a way that is easy for your target audience to understand and should be backed up by the features and benefits of your offering.

Not sure what to launch? Check out my free training all about how to become a high ticket coach without being salesy or pushy here:

Before launching, it’s also crucial to conduct market research and target customer validation. This can help you identify any potential gaps in the market and ensure that there is demand for your product or service.

You can conduct market research through online surveys, focus groups, and other methods to gather feedback and insights.

Once you have a solid understanding of your target market and value proposition, it’s time to start planning your launch strategy.

This should include setting clear goals and objectives, identifying your target audience and marketing channels, and creating a timeline for the launch. It’s also a good idea to gather a team of advisors or mentors who can offer guidance and support throughout the process.

Another key aspect of successful launches is building buzz and anticipation. This can be done through a variety of tactics, such as using social media to share updates and sneak peeks, partnering with influencers or media outlets to promote your launch, and hosting events or webinars to showcase your offering.

It’s also essential to have a solid plan in place for handling customer inquiries and issues that may arise after the launch. This includes having a customer service plan, as well as a plan for handling returns or product defects. By anticipating and addressing potential issues, you can ensure a smooth experience for your customers.

Finally, it’s important to continuously track and measure the success of your launch. This can be done through a variety of metrics, such as sales, customer feedback, and website traffic. By regularly reviewing and analyzing these metrics, you can make adjustments and improvements as needed.

Launches are a thrilling and potentially challenging time for entrepreneurs.

By having a clear value proposition, conducting market research and targeting customer validation, creating a launch strategy, building buzz and anticipation, and tracking and measuring success, you can set yourself up for a successful launch.

Are you getting ready to launch?

Then there is no better time to go over some essentials… like why most online businesses fail…

This is a pretty touchy topic….

It’s very easy to sit back and talk about success but we can’t ignore failure.

First let’s clear something up…

Failure isn’t the opposite of success. Failure is part of success.

So why does it happen to hard-working entrepreneurs who simply want freedom and to do what they love?

Why can’t we simply skip to the happy part of the story?

There are a lot of reasons why businesses fail and some of the most commonly blamed are a lack of knowledge, a lack of money, and/or a lack of experience.

But entrepreneurs can agree on one thing.

At the root of it all is fear.

Fear keeps entrepreneurs from being visible, investing in themselves, going for it all, shifting their business model to meet new trends, owning that they are experts, demanding more from life, and even saying “no” to good opportunities to opt for great ones instead.

Fear keeps people from charging their worth.

Fear keeps people playing small.

That scary list goes on and on.

Here’s the thing…

If you keep letting fear hold you back like most people, you will live like most people.

Maybe you started creating your e-course and stopped because you think you need more slides, better graphics, or are afraid to record it.

Maybe you started promoting yourself as a coach but are afraid of charging your worth because you think no one will pay the new price.

Maybe you just don’t want to look like a fool to family, friends, clients, or random strangers online whose approval you (secretly or subconsciously) want.

Ultimately, you stop and realize it’s fear that’s keeping you from living your best life.

Pretty harsh reality right?

It’s time to do something about it.

If you don’t do something about it now, fear will keep you from building the business and life you love.

It will keep you from helping the very people who need you the most.

It will prevent you from making the income and impact that you want.

In my world… that’s just not a viable option.

In other words, living in fear is just not going to fly around here because you deserve to have it all.

Here’s how to overcome that fear:

Fear isn’t going to disappear all by itself. You are going to need support.

Creating a successful online business isn’t something you just randomly put together in your spare time.

Building a business that generates income consistently, positions you as an expert in your field with thousands of followers, and makes a tremendous impact requires a plan….

A well-executed strategy that is based on support, accountability, experience, and your focused execution of the plan.

Unfortunately, if you are overwhelmed with information overload from acquiring tons of training from different gurus, have no experience, and don’t believe in yourself you will stay in the same place frustrated and stuck.

Perhaps you experiencing that right now and aren’t sure how to get out of that rut.

Most training programs have no choice but to have a general tone to help as many people as possible.

You need support that is suited to your specific needs to help you get from A-Z so that you can start selling your e-course, working with your dream clients, and generating consistent income.

That’s why working with a coach like me who can support, guide you with their experience, and hold you accountable when you want to slow down is so essential.

Working with me one-on-one isn’t so much mindset training so that you can feel better as it is a complete step-by-step plan you can implement immediately into your own business.

By focusing on the essentials that lead to results, I help you focus on the specific activities that will lead you to results.

Stop leaving your success to chance.

Accept this invitation now to work with me one-on-one in coaching or via our done-for-you services and build the most important asset in your business- YOU.

You can stay where you are and hope to figure it out one day on your own or you can get the support to make it happen faster and bigger than ever before.

Get the skills and support you need now so that you can start seeing the results you want in your business and life.

Don’t leave your success to chance.

The time has come to finally build your digital assets, feel confident, and get the support you deserve on this journey.

Apply here now.

You can have it all.

I look forward to helping you on your journey.

Your favorite lady boss,

~Ilean Harris

This post was all about launches.