This post is all about digital product to sell.
Digital Product to Sell
As an online coach, selling digital products can be an effective way to monetize your expertise and increase your income.
Digital products are easy to create, low cost to produce, and have high profit margins.
It is no secret that I am obsessed with digital courses and digital products. They have helped me generate an income over and over again for work I did once.
But more importantly, I have been able to build my list to over 100,000 subscribers and sell my courses to clients in over 20 countries thanks to this amazing business model.
You can too!
But it won’t happen by accident!
Check out all the tips, strategies, and resources I share with you so that you can turn your ideas into a profitable online business!
Here are five must-have digital products to sell that will skyrocket your online coaching business:
- E-Books: E-books are a versatile digital product that can be used to offer in-depth insights and knowledge on a particular topic. As an online coach, you can write an e-book that covers a specific topic or skill related to your coaching niche, such as weight loss, mindfulness, or time management. You can sell your e-books on your website or on popular online marketplaces like Amazon.
- Online Courses: Online courses are a popular digital product among online coaches because they allow you to offer comprehensive training on a particular topic or skill. You can create a course that includes video lessons, worksheets, and quizzes that students can complete at their own pace. You can sell your courses on your website or on popular online course platforms like Udemy, Teachable, or Thinkific.
- Webinars: Webinars are a live or pre-recorded presentation that allows you to connect with your audience and offer valuable content. As an online coach, you can offer a free webinar on a topic related to your coaching niche, such as “How to Build a Successful Online Coaching Business” or “5 Simple Strategies for Stress Reduction.” At the end of the webinar, you can offer your paid coaching services or other digital products to your audience.
- Audio Programs: Audio programs, such as podcasts or guided meditations, are a great way to engage with your audience and offer valuable content. You can create audio programs that cover a variety of topics related to your coaching niche, such as “Daily Affirmations for Increased Confidence” or “Guided Meditation for Better Sleep.” You can sell your audio programs on your website or on popular podcast platforms like Apple Podcasts or Spotify.
- Membership Programs: Membership programs allow you to create recurring revenue for your coaching business by offering exclusive content, coaching sessions, or other benefits to members who pay a monthly or annual fee. You can offer different membership tiers, each with its own set of benefits. Membership programs can be sold on your website or through platforms like Patreon or Memberful.
By offering these five must-have digital products, you can establish yourself as an authority in your coaching niche and create multiple revenue streams for your business.
It’s important to choose digital products that align with your expertise and the needs of your audience, and to create high-quality content that delivers value to your customers.
Click here to learn more about online courses.
Why should coaches have a digital product to sell with an evergreen funnel
Coaches should have digital products to sell with an evergreen funnel because it provides a consistent and scalable source of revenue for their business.
Here are a few reasons why:
- Consistent Revenue: Selling digital products with an evergreen funnel allows coaches to generate revenue consistently, even when they’re not actively promoting their coaching services. With an evergreen funnel, potential customers can discover and purchase your digital products at any time, providing a reliable stream of income for your business.
- Scalability: Digital products can be produced at a relatively low cost, and once they’re created, they can be sold an unlimited number of times. This means that coaches can scale their business by reaching a larger audience without having to increase their workload significantly.
- Increased Reach: By creating digital products and using an evergreen funnel, coaches can reach a wider audience beyond their immediate network. With the right marketing strategy, coaches can attract customers from all over the world and grow their business significantly.
- Positioning as an Authority: Creating and selling high-quality digital products positions coaches as experts in their field. By providing valuable insights and knowledge to their audience, coaches can establish trust and credibility, which can lead to more coaching clients and opportunities.
In summary, having digital products to sell with an evergreen funnel is a smart business strategy for coaches.
It provides a reliable and scalable source of income, increases their reach, and positions them as authorities in their field.
By offering valuable content and high-quality products, coaches can build a strong brand and grow their business over time.
How to leverage a digital product to sign on new coaching clients
Offering a digital product as a bonus for a new client to sign on can be an effective way to incentivize potential customers and increase conversions.
Here are some steps to leverage a digital product as a bonus for a new client to sign on:
- Choose the right digital product: Select a digital product that aligns with your coaching services and offers value to your potential clients. It could be an e-book, a course, a webinar, or any other digital product that complements your coaching services and helps your clients achieve their goals.
- Highlight the value of the digital product: Clearly communicate the benefits and value of the digital product to your potential clients. Explain how it can help them achieve their goals faster, provide additional insights and knowledge, and enhance their overall coaching experience.
- Offer the digital product as a bonus: Position the digital product as a bonus for new clients who sign up for your coaching services. Make it clear that it’s a limited-time offer and that they won’t be able to access the digital product after the offer expires.
- Create a sense of urgency: Encourage potential clients to act fast by creating a sense of urgency. You could offer the digital product for free for the first ten clients who sign up, or for a limited time only.
- Promote the offer: Promote the offer on your website, social media channels, and email marketing campaigns. Use persuasive language and highlight the benefits of the digital product to entice potential clients to sign up for your coaching services.
By leveraging a digital product as a bonus for a new client to sign on, you can increase conversions, attract more clients, and provide additional value to your coaching services.
It’s important to choose the right digital product, communicate its value effectively, and create a sense of urgency to encourage potential clients to act fast.
How a coach can create a digital product to sell on autopilot
Creating a digital product to sell on autopilot requires some upfront work, but it can be a valuable asset to your coaching business.
Click here to learn all about digital product design.
Here are some steps to help you create a digital product that can sell on autopilot:
- Choose the right topic: Select a topic that aligns with your coaching services and offers value to your target audience. It could be a course, an e-book, a webinar, or any other digital product that complements your coaching services and helps your audience achieve their goals.
- Conduct market research: Conduct market research to identify your target audience’s pain points, interests, and preferences. Use online surveys, social media polls, and other tools to gather insights into what your audience wants and needs.
- Create high-quality content: Create high-quality content that provides value to your audience. Use a combination of text, images, audio, and video to create an engaging and interactive digital product.
- Choose the right platform: Choose a platform to host your digital product. There are many options available, such as Teachable, Udemy, or ClickFunnels. Select a platform that fits your needs and budget.
- Set up your sales funnel: Set up a sales funnel to automate the process of selling your digital product. A sales funnel typically includes a landing page, a sales page, a checkout page, and a thank-you page. Use a tool like Leadpages or ClickFunnels to create your sales funnel.
- Drive traffic to your sales funnel: Drive traffic to your sales funnel through various marketing channels, such as social media, email marketing, or paid advertising. Use persuasive language and compelling visuals to entice your audience to purchase your digital product.
- Monitor and optimize your sales funnel: Monitor the performance of your sales funnel and optimize it to improve conversions. Use analytics tools, such as Google Analytics or ClickFunnels’ built-in analytics, to track metrics like traffic, conversion rates, and revenue.
By following these steps, you can create a digital product that sells on autopilot, providing a consistent and scalable source of revenue for your coaching business.
It’s important to choose the right topic, create high-quality content, and set up a sales funnel that automates the process of selling your digital product.
Learn all about high ticket coaching here now.
With the right marketing strategy, you can attract customers from all over the world and grow your coaching business significantly.