This post is all about best webinar funnel.

Introduction: Why Lead Generation and High-Ticket Sales Are Key to Growing Your Coaching Business

If you’re a coach or entrepreneur struggling to generate leads and make consistent high-ticket sales, you’re not alone. Many coaches spend thousands on ads with little to no results, attract the wrong clients, or simply feel overwhelmed by marketing and sales funnels.

But what if I told you that in just one month, I generated over 15,000 leads and $18,000 in sales with a simple yet highly effective system? This blog post will break down the exact process I used—including how I ran Facebook and Instagram ads, promoted an automated webinar, built a high-converting sales funnel, and leveraged automation to create passive residual income.

By following these steps, you too can build a profitable funnel that generates leads for free, offsets ad costs, and ultimately scales your business.

After working with my coaching clients in over 20 countries and growing my email list to over 100,000 email subscribers, I am so excited to share with you today what works so you can achieve your goals too!

Here’s what we will cover:

How I built a funnel that converts that led to over $18,000 in sales before even selling my coaching packages.
The importance of pre-qualifying leads.
How I used Facebook & Instagram ads to generate 15,000 leads.
How automation allowed me to scale without burnout.

How I Generated Over $18,000 in Sales and 15,000 Leads in Just One Month—Here’s What I Did; Best Webinar Funnel

The Secret to Consistent High-Ticket Sales: The 5-Step Funnel

1. Offer Creation: Crafting an Irresistible Offer

Your offer is the foundation of your funnel. If it doesn’t solve a specific problem for your ideal client, they won’t buy.

A great offer isn’t just about price; it’s about positioning and value perception. I started by identifying my audience’s pain points and then created a low-ticket eCourse that provided an immediate solution. This course was priced affordably enough to encourage purchases but valuable enough to establish credibility.

By ensuring my eCourse was a natural stepping stone to my high-ticket coaching program, I was able to seamlessly transition customers from a small purchase to a larger investment. This also meant that my ad spend was essentially covered, making lead generation free and profitable at the same time.

2. Pricing Strategy: Confidence in High-Ticket Sales

Pricing is often one of the biggest mental hurdles for coaches. Many underprice their offers out of fear, but I quickly realized that higher prices attract more committed clients and increase perceived value.

Instead of discounting my services, I positioned my eCourse at $97 and my coaching program at $10,000 and more. This allowed me to pre-qualify my audience—those willing to invest in the eCourse were far more likely to see the value in my high-ticket coaching.

I also implemented payment plans and bonuses to make my coaching offer even more enticing, ensuring that those ready to take action had multiple ways to say “yes.”

3. Order Bumps & Upsells: Maximizing Revenue Per Sale

One of the easiest ways to increase revenue without extra ad spend is through order bumps and upsells.

An order bump is a small, additional purchase option that appears at checkout—such as a bonus template, workbook, or a VIP call. These simple add-ons increased my average order value by 30% with almost no effort.

I also included an upsell offer after the initial eCourse purchase—this was a higher-tier version of the eCourse or a discounted consultation call. By giving buyers a logical next step, I was able to increase sales without extra marketing costs.

4. Nurture Sequence: Building Relationships on Autopilot

Most leads don’t buy immediately, which is why nurturing them through automated email sequences is crucial.

Once someone joined my list through my eCourse purchase or webinar, they entered a structured email sequence. The emails provided valuable insights, success stories, and direct calls to action for my high-ticket coaching.

Over the course of several days, these emails built trust, addressed objections, and reinforced the transformation my coaching program provided. By the time leads reached the final email, they were not just interested—they were ready to buy.

5. Closing the Sale: Automated & Live Conversions

Closing high-ticket sales requires strategic follow-up and urgency.

I utilized two primary closing strategies:

Automated Sales Page: Some leads converted directly through the webinar and sales page, especially when paired with a countdown timer to create urgency.
Email Reminders: For those needing extra assurance, I offered email reminders so that they would remember the value from the offer by providing a webinar replay and more, I was able to convert hesitant leads into confident buyers.

Market Research: How to Attract Only the Right Leads

Many entrepreneurs waste money on ads targeting the wrong audience. I used market research and pre-qualification to ensure I attracted only my ideal clients.

Pre-Qualifying Leads

I took the time to understand exactly who my ideal client was, their biggest pain points, and their spending habits. By doing this research upfront, I was able to craft ad messaging that spoke directly to the right audience, eliminating unqualified leads.

The Importance of Knowing Your Audience

By tailoring my content and offers to the most serious buyers, I ensured that my funnel was highly profitable from day one. This also meant that I spent less money filtering out uninterested leads and more time engaging those who were genuinely ready to invest.

How I Got 15,000 Leads In One Month with Ads (And How You Can Too)

Facebook & Instagram Ad Strategy Breakdown

I used a targeted ad strategy that focused on:

Laser-focused audience targeting, using interests and lookalike audiences.
Compelling ad copy, highlighting pain points and immediate solutions.
Retargeting campaigns, ensuring I stayed in front of warm leads.

Real Results: $18,000 in Sales, 15,000 Leads

My ads drove traffic to a free on-demand webinar, which led to the eCourse.
The eCourse sales covered my ad costs, making my lead generation essentially free.
From this list, I upsold my high-ticket coaching, generating an extra $18,000 in revenue even before the high ticket sales came in.

Scaling Without the Guesswork: Automating Your Sales Funnel

The Power of Automation

With the right tools, I automated almost every step of my funnel:

Email sequences nurtured leads.
Countdown timers created urgency.
Webinar software delivered a 24/7 sales presentation.

Here are more blog posts that may interest you:

Why Scaling Can Be Easy

Once my funnel was converting well, all I had to do was increase my ad spend, and the revenue followed. This allowed me to scale without additional workload, making my business truly passive and profitable.

Conclusion: Ready to Scale Your Business with a Proven System?

Here’s what we covered:

How I built a funnel that converts.
The importance of pre-qualifying leads.
How I used Facebook & Instagram ads to generate 15,000 leads.
How automation allowed me to scale without burnout.

Your Next Step: Join My Free On-Demand Webinar!

If you’re serious about growing your coaching business, don’t waste time guessing what works.

🚀 Register for my free webinar today and discover how to replicate my 5-step funnel system to grow your business effortlessly!

This post was all about best webinar funnel.

Ilean Harris

How I Generated Over $18,000 in Sales and 15,000 Leads in Just One Month—Here’s What I Did In The Best Webinar Funnel