This post is all about what is international digital marketing.

In today’s interconnected world, the potential for expanding your online business globally has never been greater, thanks to the wonders of international digital marketing.

But what exactly is international digital marketing, and how can you leverage its power to take your online business to new heights?

After working with coaching clients in over 20 countries and growing my email list to over 100,000 email subscribers, I am so excited to share with you today what works so you can achieve your goals too!

Let’s dive in and explore.

what is international digital marketing

Unveiling the Power of International Digital Marketing: A Guide for Your Online Business

International digital marketing refers to the practice of promoting and selling products or services to audiences beyond your domestic market using digital channels such as websites, social media, email, and search engines.

Unlike traditional marketing methods, which are often limited by geographical boundaries, international digital marketing allows businesses to reach and engage with potential customers around the world, breaking down barriers and opening up new opportunities for growth.

customer acquisition

Why International Digital Marketing Matters

Expanding your online business internationally offers a multitude of benefits, including:

  1. Access to a Global Audience: With international digital marketing, your potential customer base is no longer limited to your local area or country. You have the opportunity to reach millions of people around the world who may be interested in what your business has to offer.
  2. Increased Revenue Potential: By tapping into new markets and reaching a larger audience, you can significantly increase your revenue potential. Diversifying your customer base across different countries can also help mitigate the risks associated with relying too heavily on one market.
  3. Competitive Advantage: In today’s competitive landscape, businesses that embrace international digital marketing have a distinct advantage over those that remain confined to their domestic market. By expanding globally, you can stay ahead of the curve and position your business for long-term success.

How to Leverage International Digital Marketing for Your Online Business

sales funnel

Now that we’ve covered the what and why of international digital marketing, let’s discuss how you can leverage its power to grow your online business:

  1. Research Your Target Markets: Before diving into international digital marketing, it’s essential to research and understand your target markets. Identify countries or regions where there is demand for your products or services, and assess factors such as cultural nuances, language preferences, and purchasing behaviors.
  2. Optimize Your Website for International Audiences: Make sure your website is optimized for international audiences by offering multiple language options, accepting different currencies, and providing clear shipping and payment options for customers worldwide. Consider localizing your content to resonate with specific target markets.
  3. Utilize Social Media and Influencer Marketing: Social media platforms offer a powerful way to connect with international audiences and promote your online business. Create engaging content tailored to the preferences of your target markets and leverage influencer partnerships to reach new audiences and build credibility.
  4. Invest in Paid Advertising: Paid advertising, such as pay-per-click (PPC) campaigns and display ads, can be an effective way to reach international audiences and drive targeted traffic to your website. Use geo-targeting options to ensure your ads are shown to users in specific countries or regions.
  5. Monitor and Analyze Your Results: Finally, it’s essential to monitor and analyze the performance of your international digital marketing efforts regularly. Track key metrics such as website traffic, conversion rates, and return on investment (ROI) to determine which strategies are delivering the best results and make adjustments as needed.


In conclusion, international digital marketing offers tremendous opportunities for online businesses to expand their reach, increase revenue, and gain a competitive edge in the global marketplace.

By understanding the principles of international digital marketing and implementing targeted strategies, you can unlock the full potential of your online business and take it to new heights of success on the international stage.

This post was all about what is international digital marketing.