This post is all about how to get clients.

How to get clients.

As a coach, getting clients is essential to growing your business. Utilizing webinars, email marketing, digital advertising, social media, and sales funnels can be an effective way to reach potential clients and convert them into paying customers.

These same strategies have helped me over the past decade get clients in 20+ countries in over 100 niches while I travel the world, volunteer, or learn how to garden. Not only have they helped me, but they have helped my clients turn their ideas into powerful coaching businesses as well!

The even better news is that….

You don’t need thousands of clients to make a 6 figure income! The more strategic you are, the more you are able to connect with your ideal clients and charge your worth!

  1. Webinars: Hosting webinars can be a powerful way to reach potential clients and showcase your expertise. By hosting webinars on topics related to your coaching services, you can attract potential clients who are interested in learning more about those topics. To increase attendance, promote your webinars on social media, through email marketing, and through paid advertising.

    Webinars can be a powerful tool for coaches looking to attract new clients and showcase their expertise.


    Here are some strategies for using webinars to get clients:

    1. Identify your target audience: Start by identifying the specific problems and challenges that your target clients face. Then, create webinars that address those issues and provide valuable solutions. By targeting your webinars to your target audience, you will attract potential clients who are more likely to be interested in your coaching services.
    2. Create a strong value proposition: Your webinars should clearly communicate the value that your coaching services offer to clients. Highlight the unique features of your services, emphasize the benefits that clients will receive, and showcase the results that clients have achieved by working with you.
    3. Promote your webinars: Once your webinars are created, it’s important to promote them to reach a wider audience. Utilize email marketing, social media, and paid advertising to promote your webinars and drive more attendance.
    4. Engage with attendees: During the webinar, actively engage with attendees by answering their questions and encouraging them to participate in discussions. This can help to build trust and establish you as a thought leader in your niche.
    5. Follow up: After the webinar, follow up with attendees to provide additional information and resources, and to offer a free consultation or trial of your coaching services. This can help to convert potential clients into paying customers.
    6. Host regular webinars: Hosting regular webinars can help you to establish yourself as a thought leader in your niche and attract new clients on a consistent basis.
    7. Measure and analyze: It is important to measure and analyze the performance of your webinars, so you can understand what is working and what isn’t working. By analyzing data such as attendance rate, engagement rate, and lead generation, you can identify areas where your webinars can be improved, such as targeting different demographics, adjusting ad copy, or testing different ad formats.

    Webinars can be a powerful tool for coaches looking to attract new clients and showcase their expertise.

    By identifying your target audience, creating a strong value proposition, promoting your webinars, engaging with attendees, following up and hosting regular webinars and measuring and analyzing performance, you can increase your chances of success and drive more traffic and sales to your website.

    Read more about webinars here. 

  2. Email marketing: Email marketing is a great way to stay in touch with potential clients and keep them informed about upcoming webinars, new blog posts, and other updates related to your coaching services. By building an email list and sending regular updates, you can keep potential clients engaged and increase the chances of converting them into paying customers.

    Email marketing can be a powerful tool for coaches looking to attract new clients and stay in touch with potential customers. Here are some strategies for using email marketing to get clients:

    1. Build your email list: One of the most important steps in email marketing is to build an email list of potential clients. This can be done by offering a lead magnet, such as a free consultation or e-book, in exchange for their email address.
    2. Segment your list: Once you have a list of potential clients, it’s important to segment it into different groups based on their interests and behavior. This will allow you to send targeted and relevant messages to each group, increasing the chances of conversion.
    3. Create valuable content: The key to successful email marketing is to create valuable content that resonates with your target audience. This can include tips and advice, case studies, or behind-the-scenes looks at your coaching services.
    4. Personalize your messages: Personalizing your messages can help to build trust and increase engagement. This can include using the recipient’s name in the subject line or addressing specific pain points they may be facing.
    5. Use a call-to-action: Your emails should always include a clear call-to-action, such as signing up for a free consultation or purchasing a coaching package.
    6. Test and optimize: It’s important to test and optimize your email campaigns to ensure they are performing well. This includes testing different subject lines, email layouts, and calls-to-action to see what works best.
    7. Measure and analyze: It’s essential to measure and analyze the performance of your email campaigns, so you can understand what is working and what isn’t working. By analyzing metrics such as open rate, click-through rate, and conversion rate, you can identify areas where your campaigns can be improved.

    Email marketing can be a powerful tool for coaches looking to attract new clients and stay in touch with potential customers.

     

    By building your email list, segmenting your list, creating valuable content, personalizing your messages, using a call-to-action, testing and optimizing your campaigns and measuring and analyzing performance, you can increase your chances of success and drive more traffic and sales to your website.

    Learn more about email marketing here now. 

  3. Digital advertising: Digital advertising can be a highly effective way to reach a wide audience and promote your coaching services. Platforms such as Google AdWords and Facebook Ads can be used to target specific demographics and interests. By creating ads that highlight the benefits of your coaching services and including a clear call to action, you can drive more traffic to your website and increase the chances of converting potential clients into paying customers.

    Learn more about digital advertising here now.

    Digital advertising can be a highly effective way for coaches to attract new clients and promote their services. Here are some strategies for using digital advertising to get clients:

    1. Define your target audience: It is essential to understand your target audience and create campaigns that are tailored to their specific needs and interests. This includes demographics such as age, gender, location, and interests.
    2. Use different platforms: There are many different digital advertising platforms available, each with their own strengths and weaknesses. For example, Google AdWords and Facebook Ads are great for reaching a wide audience, while LinkedIn Ads can be effective for targeting professionals. By using multiple platforms, you can reach a wider audience and increase your chances of success.
    3. Create a strong value proposition: Your digital advertising campaigns should clearly communicate the value that your coaching services offer to clients. Highlight the unique features of your services, emphasize the benefits that clients will receive, and showcase the results that clients have achieved by working with you.
    4. Optimize your campaigns: Once your campaigns are live, it is essential to monitor and optimize them to ensure they are performing well. This includes monitoring metrics such as click-through rate, conversion rate, and cost per acquisition.
    5. Utilize retargeting: Retargeting is a powerful way to reach people who have previously shown interest in your coaching services by displaying ads to them as they visit other websites. This can help to increase brand awareness and drive more sales.
    6. Measure and analyze: It’s important to measure and analyze the performance of your digital advertising campaigns, so you can understand what is working and what isn’t working. By analyzing metrics such as click-through rate, conversion rate and return on investment, you can identify areas where your campaigns can be improved.

    Digital advertising can be a highly effective way for coaches to attract new clients and promote their services.

    Contact me if you want help advertising your business on social media here now.

  4. Social media: Social media platforms like Facebook, LinkedIn, and Twitter can be used to reach a wider audience and promote your coaching services. By creating posts, images, and videos that highlight the benefits of your coaching services, you can attract potential clients who are interested in learning more about those services. Additionally, using paid advertising on these platforms can be an effective way to reach a wider audience and increase visibility. Get more social media tips here now. 
  5. Sales funnels: A sales funnel is a series of steps that potential clients go through to become paying customers.By creating a sales funnel, you can guide potential clients through the process of learning about your coaching services and eventually making a purchase.This can include steps such as signing up for a free consultation, attending a webinar, or signing up for a trial.By using webinars, email marketing, digital advertising, and social media to drive potential clients into your sales funnel, you can increase the chances of converting them into paying customers.

    Sales funnels can be an effective tool for coaches looking to attract new clients and convert them into paying customers. Here are some strategies for using sales funnels to get clients:

    1. Define your target audience: The first step in creating a sales funnel is to define your target audience and understand their specific needs and challenges. This will help you to create a funnel that is tailored to their needs and more likely to convert them into paying customers.
    2. Create a lead magnet: A lead magnet is a valuable resource, such as an e-book or webinar, that is offered in exchange for a potential client’s contact information. This can be used to build an email list and attract potential clients into your funnel.
    3. Create a landing page: A landing page is a dedicated webpage that is used to introduce potential clients to your coaching services and guide them through the next steps in your funnel. This can include signing up for a free consultation, attending a webinar, or signing up for a trial.
    4. Use email marketing: Email marketing can be used to nurture potential clients and guide them through the next steps in your funnel. This can include sending regular updates, tips, and advice, as well as offering a free consultation or trial of your coaching services.
    5. Use retargeting: Retargeting can be used to reach potential clients who have shown interest in your coaching services but have not yet converted. By displaying ads to them as they visit other websites, you can increase brand awareness and drive more sales.
    6. Measure and analyze: It’s important to measure and analyze the performance of your sales funnel, so you can understand what is working and what isn’t working. By analyzing metrics such as conversion rate, lead generation, and return on investment, you can identify areas where your funnel can be improved.

    Sales funnels can be an effective tool for coaches looking to attract new clients and convert them into paying customers. By defining your target audience, creating a lead magnet, creating a landing page, using email marketing, retargeting and measuring and analyzing performance, you can increase your chances of success and drive more traffic and sales to your website.

  6. Collaborate with other coaches or influencers in your niche: Collaborating with other coaches or influencers in your niche can help you reach a wider audience and increase visibility for your coaching services. This can include co-hosting webinars, cross-promoting on social media, or guest posting on each other’s websites.
  7. Measure and analyze: It is important to measure and analyze the performance of your campaigns, so you can understand what is working and what isn’t working. By analyzing data such as webinar attendance rate, email open rate, click-through rate, conversion rate and return on investment, you can identify areas where your campaigns can be improved, such as targeting different demographics, adjusting ad copy, or testing different ad formats.

Utilizing webinars, email marketing, digital advertising, social media, and sales funnels can be an effective way to reach potential clients and convert them into paying customers.

By creating a strong value proposition, utilizing different channels, optimizing your campaigns, testing and refining your campaigns, collaborating with other coaches or influencers in your niche and measuring and analyzing performance, you can increase your chances of success and drive more traffic and sales to your website.

Never give up!

You can have it all and you can have it now!

This post was all about how to get clients.

ilean