This post is all about how to sell with webinars like a boss.
How to Sell With Webinars Like A Boss
One of my favorite ways to increase my online sales in over 20 countries, grow my e-mail list to over 100,000 subscribers, and connect with my audience is via webinars/ online workshops.
Webinars allow you to present to people without the inconvenience of travel because your audience can watch you from anywhere.
Webinars are simple to set up, inexpensive, and are the perfect opportunity to add value to your audience before asking for anything in return.
I find it very important to build relationships with people and increase trust before looking to sell them anything.
Whether I am selling a $97 product or a high-end coaching program, I find that people value having an opportunity to hear your story, gain insights from your experience, and the chance to ask you questions live.
Webinars give you the freedom to design your life and work from wherever.
I remember hosting webinars to people from all over the world from the Dominican Republic. It was amazing how I was able to serve people while living my dream of traveling around the world.
If you are not using webinars to grow your list you must start NOW.
Webinars will:
- Expand your influence
- Increase your sales
- Build relationships with your audience
- Build your email list
Unfortunately, some people struggle with successfully hosting webinars that build their brand and increase sales.
Perhaps you have hosted webinars before but you have not seen great results from your efforts.
I used to be one of those people who struggled with my first webinar.
After a successful Facebook ad campaign, I had almost 400 people registered for my first webinar.
I was so excited! I thought it was my perfect chance to sell a lot of product and make a lot of money.
Well…..I only sold one course. I couldn’t believe it!
I was still profitable because I had made more than what I had spent on my Facebook ads. But I knew that I needed more people to buy my course.
My course could help change their lives. It wasn’t just about increasing sales, it was about spreading my message in the world in order to positively change lives.
I had such great attendance rates, people were engaged all the way to the end of the webinar.
Everyone gave me such great feedback about the content but demonstrated little to no interest in buying.
What went wrong?
Why didn’t people buy from me?
I wasn’t looking to be the most popular kid on the block. I wanted to be profitable!
I sat back and looked at my presentation.
That is when I realized I that I had to create a webinar that helped my customer understand why they needed to buy rather than creating a webinar to show them what to buy.
Let me be real with you here.
I was adding a lot of value but I was not building the case for why someone should buy from me.
I then changed my presentations to fit my strategy that allowed me to both add tremendous value to my audience and help them see why they needed to buy from me.
I can show you how to do the same.
Thanks to my strategy, my webinars are now converting at 20%.
That means that 20% of people who see my webinar/online workshop make a purchase.
In my opinion, the most fulfilling part is seeing both people who bought and those who didn’t message me with excitement because of all the value they received.
I have been able to teach my clients the same strategies that I have used to successfully promote my online business so that they too can make sales online via webinars.
I can help you use webinars to increase your email list, establish trust with others, and increase your sales by using my simple and easy to follow system.
Instead of writing a 200 page blog post, I thought it would be easier to let you see me in action.
I practice what I preach.
That is why I would like to invite you to learn all about to get high ticket coaching with webinars just like I do here:
Webinars are a powerful tool for businesses to connect with potential customers and make sales.
They allow you to showcase your expertise and build trust with your audience, all while providing a platform for direct selling. If you’re looking to up your webinar game and sell like a boss, here are a few tips to help you out.
- Set clear goals for your webinar. Before you start planning your webinar, take the time to consider what you want to achieve. Are you looking to generate leads, make sales, or build your brand? Knowing your goals will help you create a webinar that is tailored to your audience and that achieves your desired outcome.
- Choose the right platform. There are a variety of platforms you can use to host your webinar, such as Zoom, GoToWebinar, and Webex. Consider the features and capabilities of each platform to determine which one is best for your needs.
- Create a compelling offer. Your webinar should include an irresistible offer that motivates your audience to take action. This could be a discount, a free trial, or a bonus. Be sure to highlight the benefits of your offer and make it clear how it will help your audience.
- Promote your webinar. Once you have your webinar planned and your offer created, it’s time to promote it. Use social media, email marketing, and other channels to reach your target audience and encourage them to attend.
- Engage your audience. During the webinar, keep your audience engaged by asking questions, encouraging participation, and providing valuable content. Make sure to also include a call to action, such as signing up for your offer or purchasing your product.
- Follow-up with attendees. After the webinar, be sure to follow-up with attendees to thank them for their time and encourage them to take advantage of your offer. This is also a great opportunity to gather feedback and make improvements for future webinars.
Click here to learn all about: Email marketing, what you must know & best tips
Webinars can be an effective tool for a variety of businesses, including those in the following industries:
- Technology and software: Companies that sell technology and software products can use webinars to demonstrate the features and benefits of their products to potential customers.
- Consulting and coaching: Consultants and coaches can use webinars to provide valuable information and insights to their clients and to generate leads for their services.
- E-commerce and retail: Online retailers can use webinars to showcase their products, provide styling tips and customer reviews, and make direct sales.
- B2B Services: Businesses that provide services to other businesses can use webinars to explain their service, showcase their portfolio and connect with potential clients.
- Education and training: Educational institutions and training providers can use webinars to provide information about their programs and to generate leads for enrollment.
In addition to the benefits of webinars for these industries, automating webinars can also bring a number of advantages:
- Scalability: Automated webinars can be scheduled and run multiple times, allowing you to reach a larger audience. Click here to learn all about scaling your business.
- Efficiency: Automated webinars can save time and effort by eliminating the need for manual preparation and execution.
- Consistency: Automated webinars can ensure that the same message and content is delivered every time, resulting in a consistent and effective sales pitch.
- Lead generation: Automated webinars can generate leads even when you’re not present, allowing you to continue growing your business.
- Cost-effective: Automated webinars can save on costs associated with manual webinars, such as venue rental and speaker fees.
Webinars can be a valuable tool for businesses of all types and automating them can bring a number of advantages that can help you to reach more people, save time, and generate leads.
How to follow up after a webinar with email marketing
Following up with attendees after a webinar is an important step in building relationships and closing sales.
Here are a few tips on how to use email marketing to effectively follow up after a webinar:
- Send a thank-you email: Send a thank-you email to all attendees shortly after the webinar. This is a great opportunity to thank them for their time and to remind them of any special offers or calls to action from the webinar.
- Share the recording: If you recorded the webinar, share the recording with attendees who couldn’t make it or who want to watch it again. Be sure to include a link to the recording in your email.
- Offer a special deal: Send an email to attendees with a special offer or incentive for them to take action. This could be a discount on your product or service, a free trial, or a bonus.
- Follow up with leads: If you’ve generated leads from your webinar, be sure to follow up with them. Send them an email with more information about your product or service and how it can benefit them.
- Use Email Automation: Use email automation to send targeted follow-up emails to different segments of your audience. For example, you can send a different email to people who purchased your product and another to those who attended the webinar but didn’t make a purchase.
- Personalize your emails: Personalize your emails with the recipient’s name and other relevant information. This will help make the email feel more personal and increase the chances of engagement.
- Analyze your results: Monitor the results of your follow-up emails by tracking open rates, click-through rates, and conversions. Use this information to improve your email marketing strategy.
You can use email marketing to effectively follow up with attendees after a webinar and increase your chances of closing sales.
Remember, following up is crucial and it’s important to do it in a timely and personalized manner.
Until next time!
Your favorite lady boss,
Ilean Harris
